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259684

The effect of the quality level of Syrian food outlets on customer satisfaction and loyalty by applying to the city of Alexandria

Article

Last updated: 04 Jan 2025

Subjects

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Tags

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Abstract

Syrian food outlets have proven their presence in the Egyptian market , after that The demand for these outlets is no longer limited to Syrians only, but rather extended to include a large segment of Egyptian customers, which led to the necessity of subjecting this phenomenon to study and analysis. This study aims to know the impact of the quality of the Syrian food outlets in Alexandria on both the satisfaction and loyalty of Egyptian customers, in addition to identifying the effect of customer satisfaction as an intermediate variable in evaluating the quality of those outlets. A survey of 421 customers is done through personal interviews with clients during their waiting for orders. Relying on multiple regression analysis and path analysis, the study concluded that the quality of Syrian food outlets in Alexandria has a positive impact on both customer satisfaction and loyalty, as the three hypotheses under study were accepted.

DOI

10.21608/jaauth.2022.147541.1371

Keywords

Quality of Food Outlets, Customer satisfaction, Customer loyalty, Syrian restaurants

Authors

First Name

Eslam Ibrahim El-Nadoury

Last Name

El-Nadoury

MiddleName

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Affiliation

HIGHER INSTITUTE FR TOURISM AND HOTES IN ALEXANDRIA (EGOTH)

Email

dr.eslamelnadory@gmail.com

City

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Orcid

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First Name

youssef ibrahim agwa

Last Name

agwa

MiddleName

-

Affiliation

higher institute for tourism and hotels in alexandria (egoth)

Email

youssef_agwa@hotmail.com

City

-

Orcid

-

Volume

23

Article Issue

1

Related Issue

35893

Issue Date

2022-12-01

Receive Date

2022-06-28

Publish Date

2022-12-01

Page Start

50

Page End

66

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_259684.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=259684

Order

6

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The effect of the quality level of Syrian food outlets on customer satisfaction and loyalty by applying to the city of Alexandria

Details

Type

Article

Created At

22 Jan 2023