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32060

Corporate Social Responsibility in Quick Service Restaurants: An exploratory study of social responsibility activities applied in global and local restaurant chains in Egypt

Article

Last updated: 22 Jan 2023

Subjects

-

Tags

Hospitality

Abstract

Ordinarily business is aimed at maximizing their profits, sometimes disregarding its impact on the environment and the society in which they are located. Many researchers have confirmed that Corporate Social Responsibility (CSR) is an integral part of the business strategy and corporate identity. Because management and operating systems of Quick Service Restaurants (QSRs) differ from one chain to another, it was necessary to identify their CSR programs and activities. For that, this research aims at understanding CSR by identifying the social responsibility activities and programs implemented in Global Chain Restaurants and local Chain Restaurants. This aim is based on the assumption that unfair CSR is divided based on the size of the company. Quantitative approach was used. A questionnaire was designed to fulfill the research objectives. It was distributed to QSR's managers in Egypt such as McDonalds, KFC, Burger King as global restaurant chains, and Mo'men, Cook Door as local ones. The overall results indicated that CSR is a leading principle of top management at both of the global and local restaurant chains. Their programs are characterized by strategic planning that seeks to achieve both society and environment service and the goals of the operation.
 

DOI

10.21608/ijhth.2018.32060

Keywords

CSR, QSRs, Global restaurant chains, Local restaurant chains, Society, environment

Authors

First Name

Hany

Last Name

Kozmal

MiddleName

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Affiliation

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Email

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City

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Orcid

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First Name

Amira

Last Name

Abd El-Monem

MiddleName

-

Affiliation

-

Email

-

City

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Orcid

-

Volume

12

Article Issue

Issue 3 (Special Issue)

Related Issue

5438

Issue Date

2018-03-01

Receive Date

2019-05-18

Publish Date

2018-03-01

Page Start

94

Page End

108

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_32060.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=32060

Order

5

Type

Original Article

Type Code

804

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023