Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

The Relationship Between Green Marketing and Consumers’ Buying Behavior Towards Green Products. A Field Study on Organic Food Industries in Egypt

THE ROLE OF GREEN MARKETING ON CONSUMERS’ ATTITUDES FOR PURCHASING THE ENVIRONMENT FRIEND PRODUCTS IN EGYPTA FIELD STUDY

The mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro

The Effect of Greenwashing on Consumers’ Green Purchase Intentions

العلاقة بين التعرض لحملات التسويق الأخضر ومستوى الوعي لدى الجمهور المصري بالمسؤولية البيئية

A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

The Motivational Factors of green Marketing Affecting Green Consumption Behavior: The Mediating role of Green Purchase Intention. Considering the Consumers’ Ageing Groups

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market