Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

Investigating Digital Supply Chain Transformation Drivers: An Empirical Study

Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use

The Impact of the Utilisation of Enterprise Resources Planning ERP Systems in the Operations of Egyptian Ports as a Service Sector

The Effect of Audit Committee’s Characteristics on the Audit Report Timeliness: Empirical Evidence from the Uk

Consumer Intention to Adopt Digital Financial Services in Egypt: An Extended Technology Acceptance Model