Environmental sustainability has emerged as a common buzzword in the contemporary world with different industries being required to demonstrate compliance with environmentally friendly practices. An explanation for the focus on environmental sustainability arises from the fact that governments across the world are actively collaborating to mitigate the effects of climate change. The graphic design industry has also faced pressure to adopt environmentally friendly practices through ‘green graphic design' initiatives. The focus of this research was to investigate the impact of graphic design on sustainability and environmentally friendly practices. Data was collected using the qualitative method where semi-structured interviews were conducted among 6 graphic designers. The qualitative data was analysed using a thematic analysis process. The insights obtained showed that graphic design was enhancing environmentally friendly practices through the adoption of UV-curable and water-based inks, printing promotional materials on recycled plastics, use of LED lighting, and minimising waste in the printing process. The findings also highlighted that in the future, more graphic design firms are anticipated to adopt sustainable and environmentally friendly practices to leverage their benefits and ensure their processes do not adversely affect the environment.