The Mediating Effect of Patient Satisfaction on the Patient's Perception of Healthcare Quality and Patient Trust

Investigating the impact of services marketing mix on brand loyalty and brand image using the PLS-SEM Approach

The relationship between brand trust and brand attachment : An applied study

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

Hospital Services Quality And Its Relation With Patient Trust And Satisfaction

The Role of Services Marketing Mix on Perceived Quality and Brand Awareness: An application using structural equation modeling

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

Examining the Mediating Role of Perceived Quality in the Relationship Between Content Marketing and Brand Loyalty

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case