422720

A Survey on the Economic Return of Inbound Tourism in the Kingdom of Saudi Arabia 2019-2023

Article

Last updated: 27 Apr 2025

Subjects

-

Tags

Marketing research

Abstract

Due to the scarcity of studies addressing the economic return of inbound tourism in the Kingdom of Saudi Arabia during the past five years, this study aims to provide a scientific addition to this field by conducting a survey of the return from inbound tourism. The study aims to provide a comprehensive vision about the number of tourists, their spending rate, and how to promote this category economically.

This study defines some terms related to tourism to inspire economists and those capable of this field and enhance the number of tourists and their spending. This study includes some simple mathematical equations for individuals coming to Saudi Arabia.

This study is based on the use of secondary data methodology, which is data available to researchers from reliable sources. It includes data and statistics from the Ministry of Tourism in the Kingdom of Saudi Arabia and previous relevant scientific studies.

The research questions of this study include: Who are the individuals with the highest spending? Which groups of individuals, countries or continents are best targeted in advertising campaigns? What are the most visited cities within the Kingdom? What type of accommodation do they prefer? Which cities and attractions are most attractive for inbound tourism? In other words, are there destinations and components, whether natural or human, that are attractive to current inbound tourism, and how can the economic return be utilised to develop these destinations? All these questions will be answered in this study.

DOI

10.21608/jaauth.2025.359427.1669

Keywords

Inbound Tourism, marketing, Saudi Arabia, Secondary Method Study, tourism

Authors

First Name

Abdullah

Last Name

Alomran

MiddleName

-

Affiliation

University of Hail

Email

a.alomran@uoh.edu.sa

City

حائل

Orcid

0000-0002-0458-7326

First Name

Wleed

Last Name

Alabaas

MiddleName

-

Affiliation

The University of Hail

Email

s202003927@uoh.edu.sa

City

HAIL

Orcid

-

Volume

28

Article Issue

1

Related Issue

50467

Issue Date

2025-06-01

Receive Date

2025-03-08

Publish Date

2025-06-01

Page Start

298

Page End

321

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_422720.html

Detail API

http://journals.ekb.eg?_action=service&article_code=422720

Order

422,720

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

A Survey on the Economic Return of Inbound Tourism in the Kingdom of Saudi Arabia 2019-2023

Details

Type

Article

Created At

27 Apr 2025