Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Com

Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt

The role of Demographics and Psychographics in the relationship between social media Marketing and Brand awareness among smartphone users in Egypt

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

دور تسويق المحتوى في تدعيم قيمة العلامة التجارية: دراسة تطبيقية علي عملاء الهواتف الذكية في مصر

مصداقية العلامة التجارية على مواقع التواصل الاجتماعي وعلاقتها بالقرار الشرائي لدى المستهلک المصري

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR

The Relationship Between Buzz Marketing on Social Media Platforms and SMEs' Performance

دور وسائل التواصل الاجتماعي في نشر الوعي بالعلامات التجارية في مصر