The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

The role of social media influencers as a marketing tool on Instagram

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The attitudes homophily between influencers and customers and the intention to use the brand in social media marketing within the Tourism and Hospitality Industry: the role of tr

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Com

Benefiting from Influencers with Personal Brands in Advertising Campaigns for Commercial Brands

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt

التسويق من خلال المؤثـريـن علـى مواقع التواصل الاجتماعـي وأثـره فـي أبعاد قيمة العلامة التجارية من منظور العملاء: دراسة ميدانية علـى طلاب الجامعات فـي اليمن Influencer Marketing o

The Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love