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416429

Defining the Digital Supply Chain as a Driver of Competitive Advantage: A Case Study of Pharmaceutical Industrial Institutions in Palestine

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Last updated: 29 Mar 2025

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Abstract

The sole objective of this research paper is to find out the impact of supply-chain digitization pillars namely: sustainability, agility, predictability and traceability on the competitive advantage dimensions (reliability, quality, innovation, time and cost) in Pharmaceutical industrial institutions in the Palestinian territories. The research study is categorized as a cross-sectional quantitative explanatory study. The researcher has employed a survey strategy thorough a self-administrated questionnaire as the main tool for data collection. The study population consisted of managers, supervisors and production line officials in pharmaceutical companies in Palestine (West Bank), which numbered (5) companies. The data collection tool was distributed to the total sample number of 268. This research paper has many managerial implications. Most importantly, adopting the pillars of the supply chain (sustainability, Predictability, agility, and traceability) in (PIIs) can reduce the costs of the pharmaceutical manufacturing processes, enhance quality assurance, improve delivery dependability and time to market within the pharmaceutical industry. Given the general observation that digitalization of supply chain will provide pharmaceutical institutions a revolutionary extent of responsiveness and resiliency enabling them to enhance their competitive advantage, build a sustainable value through providing wholesalers, retailers and final consumers with the utmost transparent, effective and efficient service provision.

DOI

10.21608/acj.2025.416429

Keywords

Digital supply-chain, Digitalization Competitive advantage, Pharmaceutical Industry

Authors

First Name

Abdelrahman Hassan

Last Name

Al-Silwadi

MiddleName

-

Affiliation

,Assistant Professor ,Dean of Business Faculty Al-Quds Open University, Palestine

Email

abahmad@qou.edu

City

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Orcid

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Volume

62

Article Issue

2

Related Issue

54346

Issue Date

2025-03-01

Receive Date

2024-12-30

Publish Date

2025-03-01

Page Start

143

Page End

167

Print ISSN

2682-4183

Online ISSN

2682-4191

Article File

ACJ_Volume 62_Issue 2_Pages 143-167.pdf

PDF . 5.7MB

Link

https://acjalexu.journals.ekb.eg/article_416429.html

Detail API

http://journals.ekb.eg?_action=service&article_code=416429

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5

Type

المقالة الأصلية

Type Code

759

Publication Type

Journal

Publication Title

مجلة جامعة الإسکندرية للعلوم الإدارية

Publication Link

https://acjalexu.journals.ekb.eg/

MainTitle

Defining the Digital Supply Chain as a Driver of Competitive Advantage: A Case Study of Pharmaceutical Industrial Institutions in Palestine

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Type

Article

Created At

29 Mar 2025