418576

Analysis of mathematical model for the impact of word of mouth and social media in marketing

Article

Last updated: 29 Mar 2025

Subjects

-

Tags

Pure mathematics

Abstract

Social media advertising is creating a revolution in digital marketing. It offers businesses an unparalleled and significant opportunity to instantly connect with millions of active users around the world. This paper presents a marketing model that merges two pivotal approaches: direct word-of-mouth promotion and advertisements on social media platforms. The model is used to examine their critical impact on consumer behavior. The existence of steady states is explored through graphical representations of nullclines, and their local stability is examined using the coefficients of the characteristic equation. Our research suggests that the model undergoes a Hopf bifurcation, which highlights the presence of periodic solutions. Additionally, a sensitivity analysis is performed to evaluate how changes in parameters impact clients. Our main findings emphasize the substantial impact of social media advertising on sales. Consequently, the model offers valuable and perceptible insights for developing effective promotional strategies. These strategies drive consumer engagement and increase revenue.

DOI

10.21608/sjsci.2025.345701.1244

Keywords

social media, marketing, stability, Sensitivity analysis, Bifurcation

Authors

First Name

Ghada

Last Name

El-Sayed

MiddleName

M.

Affiliation

Department of Mathematics, Faculty of Science, Sohag University, Sohag 82524, Egypt.

Email

ghada.mahmoud@science.sohag.edu.eg

City

Sohag

Orcid

-

First Name

Ayman

Last Name

Arafa

MiddleName

A.

Affiliation

Department of Mathematics, Faculty of Science, Sohag University, Sohag 82524, Egypt., Institute of Basic and Applied Sciences, Egypt-Japan University of Science and Technology, Alexandria, Egypt.

Email

ayman_arafa@science.sohag.edu.eg

City

Alexandria

Orcid

-

First Name

Ahmed

Last Name

Soliman

MiddleName

A.

Affiliation

Department of Mathematics, Faculty of Science, Sohag University, Sohag 82524, Egypt.

Email

a_a_sol@hotmail.com

City

Sohag

Orcid

-

First Name

Gamal

Last Name

Mahmoud

MiddleName

M.

Affiliation

Department of Mathematics, Faculty of Science, Assiut University, Assiut 71516, Egypt.

Email

gmahmoud@aun.edu.eg

City

Assiut

Orcid

-

Volume

10

Article Issue

1

Related Issue

52890

Issue Date

2025-03-01

Receive Date

2024-12-21

Publish Date

2025-03-01

Page Start

155

Page End

165

Print ISSN

2357-0938

Online ISSN

2974-4296

Link

https://sjsci.journals.ekb.eg/article_418576.html

Detail API

http://journals.ekb.eg?_action=service&article_code=418576

Order

418,576

Type

Regular Articles

Type Code

2,359

Publication Type

Journal

Publication Title

Sohag Journal of Sciences

Publication Link

https://sjsci.journals.ekb.eg/

MainTitle

Analysis of mathematical model for the impact of word of mouth and social media in marketing

Details

Type

Article

Created At

29 Mar 2025