404665

DIGITAL TRANSFORMATION ROLE IN DEVELOPING THE PROFESSIONAL PERFORMANCE OF COMMUNICATORS IN JOURNALISTIC INSTITUTIONS

Article

Last updated: 27 Apr 2025

Subjects

-

Tags

General Applied Sciences

Abstract

The study generally aimed to shed light on digital transformation and the extent of its impact on journalism in general and national newspapers in particular. The problem of the study was that despite the success achieved by digital transformation in the field of news broadcasting, it had a negative impact on national newspapers and caused the distribution rate to decline from The bad gets worse, and this puts the national newspapers in grave danger and almost ends a historical heritage that we all grew up with, and it has become an indispensable way of life and thought. This study belongs to the descriptive studies that study a specific phenomenon. The study relies on the media survey approach, and the study relied on the questionnaire tool. For journalists working in Egyptian press institutions, the study sample amounted to about (151) individuals. The study recommends the need to emphasize the importance of exchanging information about societal problems and resources in order to improve the quality of services provided in press institutions, and the need to emphasize the importance of delegating powers and powers to employees of press institutions in order to improve Performance, and the need to emphasize the importance of investing in the financial and human resources of journalistic institutions in order to improve digital transformation.

DOI

10.21608/sinjas.2024.300113.1278

Keywords

digital transformation, professional performance, Journalistic Institutions, Development

Authors

First Name

Moahmed

Last Name

Hefny

MiddleName

R.

Affiliation

Dept. Environ. Humanities and Edu., Inst. Environ. Studies, Arish Univ., Egypt.

Email

ragabgom@gmail.com

City

Giza

Orcid

-

First Name

Gamal

Last Name

Omar

MiddleName

A.

Affiliation

Dept. Mass Communication, Fac. Mass Communication for Girls, Al-Azhar Univ., Egypt.

Email

amal.alnagar89@gmail.com

City

Cairo

Orcid

-

First Name

Mohamed

Last Name

Elmaradny

MiddleName

M.

Affiliation

Dept. Curriculum, Teaching Methods and Edu. Technol., Fac. Edu., Arish Univ., Egypt.

Email

dr.elmaradny@yahoo.com

City

Kafr Elshakh

Orcid

-

Volume

13

Article Issue

5

Related Issue

53022

Issue Date

2024-10-01

Receive Date

2024-06-29

Publish Date

2024-10-01

Page Start

607

Page End

622

Print ISSN

2314-6079

Online ISSN

2682-3527

Link

https://sinjas.journals.ekb.eg/article_404665.html

Detail API

http://journals.ekb.eg?_action=service&article_code=404665

Order

5

Type

Researches

Type Code

2,342

Publication Type

Journal

Publication Title

Sinai Journal of Applied Sciences

Publication Link

https://sinjas.journals.ekb.eg/

MainTitle

DIGITAL TRANSFORMATION ROLE IN DEVELOPING THE PROFESSIONAL PERFORMANCE OF COMMUNICATORS IN JOURNALISTIC INSTITUTIONS

Details

Type

Article

Created At

25 Feb 2025