This study aimed to investigate the challenges facing a platform 
established for linking SMPs with markets in two villages in Beni-Suef 
Governorate. The study was conducted in (Halabiya and Ghafar) Villages in 
Beni-Suef Governorate, A personal interview questionnaire was used to 
collect data from all the SMPs who signed a contract with two NonGovernmental Organizations (NGOs) (and their number107 respondents, 26 
females, and 81 males from the two mentioned villages respectively), within 
a platform established for providing SMPs with needed knowledge and skills 
for improving the quantity and quality of their production. In addition to the 
SMPs, this platform included a private milk marketing company and dairy 
production experts from the public and private sectors. Frequencies and 
percentages were used for data presentation and analysis. 
Results revealed several financial, marketing, and production 
challenges that face the platform. The respondents' suggested 
recommendations to face these challenges include: increasing prices of 
SMPs' products; securing timely provision of subsidized inputs, enhancing 
all partners' accountability, attracting more milk processing companies to join 
the platform; and providing SMPs with quotas of production inputs on credit 
through their NGOs.