Lovemarks influence on Luxury Brands Emotional Attachment in Egypt

The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

The Egyptian visual identity as a source for building an Egyptian clothing brand of a special nature

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

العوامل المؤثرة علي استدامة العلامات التجارية لدى العملاء في مصر(دراسة تطبيقية )

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing

A family clothing collection in accordance with global fashion trends preserving the Egyptian identity.

A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market