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369656

A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

The change in consumer behavior toward purchasing clothes has led to the emergence of a production method called fast fashion. This depends on copying the latest fashion trends, at the lowest cost, and in large numbers. The ultimate goal is to ensure consumer satisfaction while minimizing returns. This study aimed to predict fashion that meets the requirements of the Egyptian market in three steps. Firstly, analyze some global fashion trends for the years 2024-2025. Secondly, identify the extent to which the consumer follows fashion trends and the factors affecting his purchasing behavior through a questionnaire, as well as field visits to some Egyptian factories and production decision-makers. Thirdly, redesign a group of international fashion clothing and conduct a survey of specialists in order to create a strategic plan to learn how to predict and redesign some international fashion trends and acquire new ideas to meet the needs of the Egyptian consumer.

DOI

10.21608/misj.2024.265179.1053

Keywords

strategy plan: forecast: fashion trends: requirements: redesign: Egyptian market

Authors

First Name

Raghda

Last Name

Mohammad Ibrahim

MiddleName

Ibrahim

Affiliation

Faculty of Home Economics, Helwan University- Egypt

Email

raghdarag1886@gmail.com

City

القاهرة

Orcid

-

First Name

Mona

Last Name

Ali

MiddleName

Mohammad

Affiliation

Faculty of Women, for Arts Science and Education-Ain Shams University-Egypt

Email

monaali@women.asu.edu.eg

City

cairo

Orcid

-

First Name

Enas Abd Elkader

Last Name

El-Okda

MiddleName

Helmy

Affiliation

Faculty of Women, for Arts Science and Education-Ain Shams University-Egypt

Email

enas.elokda@women.asu.edu.eg

City

cairo

Orcid

0009000554441308

Volume

4

Article Issue

1

Related Issue

49062

Issue Date

2024-03-01

Receive Date

2024-01-24

Publish Date

2024-03-01

Page Start

120

Page End

168

Print ISSN

2682-4116

Online ISSN

2682-4124

Link

https://misj.journals.ekb.eg/article_369656.html

Detail API

https://misj.journals.ekb.eg/service?article_code=369656

Order

6

Type

Original Article

Type Code

1,102

Publication Type

Journal

Publication Title

Miṣriqiyā

Publication Link

https://misj.journals.ekb.eg/

MainTitle

A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market

Details

Type

Article

Created At

25 Dec 2024