The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers

Evaluation of the Smartphones Characteristics Affecting the Brand Switching: Applied on the Egyptian Consumers

Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

العوامل المؤثرة علي استدامة العلامات التجارية لدى العملاء في مصر(دراسة تطبيقية )

العوامل المتعلقة بالقرار الشرائي للمستهلك وأثرها على تفضيل العلامة التجارية دراسة تطبيقية على السلع المعمرة من اجهزة الحاسوب داخل مدينة الخمس

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

The moderating role of demographic characteristics between green marketing mix of eco-friendly products and customer switching behaviour: a case of the Egyptian automobile market