The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers

Evaluation of the Smartphones Characteristics Affecting the Brand Switching: Applied on the Egyptian Consumers

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

العوامل المتعلقة بالقرار الشرائي للمستهلك وأثرها على تفضيل العلامة التجارية دراسة تطبيقية على السلع المعمرة من اجهزة الحاسوب داخل مدينة الخمس

Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

The moderating role of demographic characteristics between green marketing mix of eco-friendly products and customer switching behaviour: a case of the Egyptian automobile market

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

Explicating Industrial Brand Equity in Liberalized Energy Market in Egypt