ArticleThe Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector
ArticleThe Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector
ArticleThe impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase
ArticleThe impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase
ArticleMeasuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online
ArticleMeasuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online
ArticleThe Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
ArticleThe Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
Articlethe impact of sales promotion tools on consumer’s behavioral intentions for convenience produts
Articlethe impact of sales promotion tools on consumer’s behavioral intentions for convenience produts
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention