The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

The Impact of Augmented Reality Advertising Characteristics on Purchasing Intention

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

Impact of Augmented Reality (AR) on Marketing

Impact of Augmented Reality Technology on Customer Engagement in Egypt

A Meta-Analysis of Augmented Reality Effectiveness in Digital Marketing

Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship

تقييم مدى فاعلية استخدام تقنيات الواقع المعزز Augmented Reality في التسويق عبر الإنترنت وعلاقتها بالقرارات الشرائية للمستهلک

Exploiting Augmented Reality in Virtual Shopping (Virsho)