intertextuality in contemporary egyptian media texts :an exploratory semiotic analysis

Representation of Women Empowerment in Arab TV Commercials: A Multimodal Discourse Analysis

Redefining Gender Representation in Selected TV Commercials:A Multimodal Approach

A multimodal Discourse Analysis of the First Promotional Video in #This is Egypt Campaign

"A Creative Metaphor Analysis of the Use of Fairy Tales and Superheroes in Egyptian Arabic TV Commercials"

Multimodal investigation of Egyptian Politeness in Relation to Gender, Social Distance, and Power

“And with us is Brother Morgan”: A cognitive semiotic analysis of a humorous stock character macro in Egyptian Arabic

A Multimodal Analysis of Selected American and Egyptian Coronavirus Cartoons

Persuasion in T.V. Advertisements: A Multimodal Analysis of the Visual Tactics in the Official Commercial of Telecom’s Egypt Mobile Network ‘We’

A Linguistic Study of Humor in Bassem Youssef's “Al Bernameg” and Jon Stewart's “The Daily Show”: A Multi-Modal Integrated Approach