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333096

A Multimodal Analysis of Selected American and Egyptian Coronavirus Cartoons

Article

Last updated: 24 Dec 2024

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Tags

اللغويات

Abstract

Multimodal communication has recently become popular. Multimodality is concerned with the way the different semiotic modes (e.g. color, gesture, gaze, etc.) are combined with a sociocultural domain to create a semiotic product or event (Kress and van Leeuwen, 2001). A visual mode can be found in multimodal texts such as magazines, newspapers, advertisements, textbooks, cartoons, etc. Cartoons, as multimodal texts, are found in newspapers, social networks, and magazines. Data for the study comprise six purposively selected online Coronavirus cartoons (3 Egyptian and 3 American cartoons). The present study aims to analyze the verbal and the non-verbal modes that contribute to meaning making in the selected Egyptian and American Coronavirus cartoons. The researcher adopts Kress and van Leeuwen's (2006) theory of social semiotics to analyze the data under investigation on the verbal and the non-verbal levels. Kress and van Leeuwen's theory is based on Halliday's (1985) Systemic Functional Grammar (SFG) and its three metafunctions. One conclusion confirms that the visual modes, along with verbal ones, used in the Egyptian and American cartoons about the coronavirus enable the cartoon viewers to visualize the epidemiological status and increase public awareness as regards the COVID-19 pandemic. Moreover, one can confirm that understanding the three metafunctions in visual social semiotic approach is essential for a cartoon viewer to fully grasp meanings conveyed in the coronavirus cartoons in the selected data.

DOI

10.21608/jfafu.2023.252685.1996

Keywords

multimodality, Egyptian cartoons, American cartoons, and Visual Social Semiotics

Authors

First Name

نجوي

Last Name

صالح عبد الحميد عبد السميع

MiddleName

-

Affiliation

كلية الاداب- قسم اللغة الانجليزية

Email

nsa06@fayoum.edu.eg

City

-

Orcid

-

Volume

16

Article Issue

1

Related Issue

44876

Issue Date

2024-01-01

Receive Date

2023-12-02

Publish Date

2024-01-01

Page Start

530

Page End

572

Print ISSN

2357-0709

Online ISSN

2735-3281

Link

https://jfafu.journals.ekb.eg/article_333096.html

Detail API

https://jfafu.journals.ekb.eg/service?article_code=333096

Order

18

Type

المقالة الأصلية

Type Code

970

Publication Type

Journal

Publication Title

مجلة کلية الآداب جامعة الفيوم

Publication Link

https://jfafu.journals.ekb.eg/

MainTitle

A Multimodal Analysis of Selected American and Egyptian Coronavirus Cartoons

Details

Type

Article

Created At

24 Dec 2024