An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

The Effect of Advertising Appeals on Brand Health: The Brand Asset Valuator Model as a Mediating Factor

Investigating the Relationship between Advertisement Tools and Advertisement Effectiveness: An Applied Study on Charitable Advertisements in Egypt

The Effectiveness of Experiential Marketing in Building Governmental Advertising Campaigns

Impact of Sales Promotions and Advertising Techniques on Consumer Behaviour

Impact of Verbal and Visual Rhetoric in Advertising on Consumers’ Response

Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles