The research and development management "R&D" is often associated with innovation, and therefore it is considered an essential part of the organizational structure of leading organizations in developed countries. Billions of dollars are spent on it annually due to its significant role in the development of these organizations and in increasing their innovative and competitive capabilities; this demonstrates the importance of such management in all organizations, particularly tourist firms, This research aims at identifying the perceptions of hotel managers, travel agencies and teaching staff in faculties of tourism and hotels about establishing new management for R&D in hotels and travel agencies according to a different vision that serves as a link between them and researchers in the hospitality sector. The field study was applied using the survey method. The field study included a simple random sample of five-star hotels (25 hotels) and travel agencies (30 agencies) in the cities of Cairo and Sharm el-Sheikh, in addition to colleges of tourism and hotels. The survey forms were directed to a simple random sample of managers and their assistants in these hotels and travel agencies (500 questionnaires), in addition to a sample of hospitality teaching staff (150 questionnaires). The results showed, after the statistical analysis by spss, there are strong positive perceptions from all parties of the sample towards the establishment of such management in accordance with the proposed vision. At the end of the study, a proposal was presented for establishing this management and the most important tasks entrusted to it.