Leveraging Experiential Marketing for Boosting Tourists’ Engagement in the Egyptian Tourist Destination

The effectiveness of advertising campaigns for corporate social responsibility initiatives in enhancing public perceptions of companies in Egypt

Advertising strategies for maintaining nation brand equity in times of crisis “Egyptian tourism advertising campaigns as a model”

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

"إطار منهجي لتحسين القدرة التنافسية للمقاصد السياحية في مصر" A framework for improving the competitiveness of tourist destinations in Egypt

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt

فاعلية الاستراتيجية التسويقية في ترقية النشاط السياحي

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

التسويق التأثيرى کإتجاه تسويقى حديث للمقصد السياحى المصرى

Evaluating the Marketing Efforts for Attracting the Chinese Tourists to Egypt