Events Tourism: A Potential to Build a Tourist Destination Branding: the Case of Cultural Events in Egypt

The Role of Special Events in Branding Egypt as a Tourist Destination: A case Study of EXPO 2020 Dubai

Evaluating the Personality of the Tourist Brand and its Role in Developing Egypt as a Tourist Destination

Exploring the Role of Event Management for Destination Branding Post COVID-19 Pandemic: The case study of Egypt

Leveraging Experiential Marketing for Boosting Tourists’ Engagement in the Egyptian Tourist Destination

FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt

The Effect of Culinary Tourism Experience on Customer-Based Brand Equity in the Egyptian Tourism Destination

FOOD TOURISM AS A NEW TYPE OF TOURISM IN THE EGYPTIAN HOSPITALITY INDUSTRY

An Evaluation of Entrepreneurial and Innovative Practices in Egypt's Tourism Industry: A Case Study Analysis