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331324

Motivation of Code-switching by Arabic-English Bilinguals in Social Media Influencers’ Short Videos

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

Whether consciously or unconsciously, the social media influencers use code-switching, a phenomenon which has become very popular and widespread nowadays. This research investigates the use of code-switching by Egyptian social media Influencers attempting to cover the types, reasons/motivations, and the functions of code-switching. The subjects of this research are a famous Egyptian blogger and an online English teacher who mix English with Arabic to deliver their meaning. The study is qualitative in nature since it requires description of code switching based on the data collected that show instances of code switching. Furthermore, the data are three short videos focusing on the utterances where the code-switching is unavoidably employed as a means of social communication. The results reveal that three types of code-switching have been used by the English instructors: intersentential, intrasentential and tag switching, whereas the intrasentential type is the most used by both the blogger and the English language instructor; social media influencers. Furthermore, the two most dominant factors that make Egyptian social media influencers generally code-switch are the facility of retrieving words from the memory and the situational factor.

DOI

10.21608/ttaip.2023.331324

Keywords

Code Switching, bilingualism

Authors

First Name

Shereen

Last Name

El Nahal

MiddleName

-

Affiliation

Madina Academy, Egypt.

Email

shereenelnahal@gmail.com

City

-

Orcid

-

Volume

5

Article Issue

1

Related Issue

44866

Issue Date

2023-12-01

Receive Date

2023-05-16

Publish Date

2023-12-01

Page Start

150

Page End

165

Print ISSN

2636-4069

Online ISSN

2735-3451

Link

https://ttaip.journals.ekb.eg/article_331324.html

Detail API

https://ttaip.journals.ekb.eg/service?article_code=331324

Order

331,324

Type

Original Article

Type Code

1,357

Publication Type

Journal

Publication Title

Textual Turnings: An International Peer-Reviewed Journal in English Studies

Publication Link

https://ttaip.journals.ekb.eg/

MainTitle

Motivation of Code-switching by Arabic-English Bilinguals in Social Media Influencers’ Short Videos

Details

Type

Article

Created At

26 Dec 2024