Advertising strategies for maintaining nation brand equity in times of crisis “Egyptian tourism advertising campaigns as a model”

Unveiling the Country’s Brand Image in the Egyptian Context

The Role of Advertising Campaigns in Preserving The Visual Identity for Egyptian Campaigns Products

The Egyptian visual identity as a source for building an Egyptian clothing brand of a special nature

The Role of Advertising in Crisis Management in Egypt With Reference to “Heinz-Egypt” Crisis

Explicating Industrial Brand Equity in Liberalized Energy Market in Egypt

وضع العلامات التجارية غير التقليدية في مصر

آثر صناعة العلامة التجارية الوطنية على تعزيز قوة الدولة : دراسة حالة جمهورية مصر العربية

The effectiveness of advertising campaigns for corporate social responsibility initiatives in enhancing public perceptions of companies in Egypt

PROMOTING SOCIAL VALUES IN EGYPTIAN MARKETS PLACES