The Impact of Fashion Ads on Social Media Platforms on the Purchasing Behavior

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The effect of Instagram influencer's characteristics on online buying intention: An applied study in the fashion industry

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

The Impact of Social Media Influencers on Consumer’s Purchase Intention Mediated by Attitude – Applied on Dermatology Influencers

The role of social media influencers as a marketing tool on Instagram

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The Impact of social media channels on consumer behavior in online shopping

Fashion Recommendation System and its Impact on Consumers’ Purchase Decision Making