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329290

The Impact of Big Data Predictive Analytics on Firm Performance: The Role of Cloud ERP and Business Intelligence Integration

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

The purpose of this study was to investigate the relationship between Big Data Predictive Analytics (BDPA) dynamic capability and integration of cloud Enterprise Resource Planning (ERP) and Business Intelligence (BI) based on Technology-Organization-Environment (TOE) framework, and their impact on performance for Egyptian industrial organizations. The Survey was developed using constructs from previous studies that related to study variables, and it was then modified to fit needs of the study. A questionnaire list was utilized as the data collection instrument for a survey of 200 companies from various Egyptian industrial sectors, where the research hypothesis test was based on the method of structural equation modeling based on the partial least squares method based on variance to analyze data through "Smart-PLS" program, as this method is the most suitable for the characteristics of this research due to considerations of sample size and nature of data. The results indicated that a positive relationship between BDPA and the integration of BI and cloud ERP, as well as improving the Cloud ERP and BI integration have a moderate effect on both financial performance and operational performance in the Egyptian environment.

DOI

10.21608/cfdj.2024.329290

Keywords

Big Data Predictive Analytics, Cloud ERP, Business Intelligence, firm performance, Egyptian Industrial Organization

Authors

First Name

Ayman Mohamed Ameen

Last Name

Mohasseb

MiddleName

-

Affiliation

Business Information System Department, Faculty of Management Technology and Information Systems, Port Said University

Email

ayman.mohasseb@yahoo.com

City

بورسعيد

Orcid

-

Volume

5

Article Issue

1

Related Issue

44180

Issue Date

2024-01-01

Receive Date

2023-12-08

Publish Date

2024-01-01

Page Start

917

Page End

947

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_329290.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=329290

Order

329,290

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

The Impact of Big Data Predictive Analytics on Firm Performance: The Role of Cloud ERP and Business Intelligence Integration

Details

Type

Article

Created At

25 Dec 2024