Marketing strategies for content analysis of luxury brands on the social media platform (Instagram).

A literature review of brand bravery, brand activism, and sustainable branding as contemporary branding strategies: The Social Marketing new era

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

أخلاقيات الاتصالات التسويقية المتکاملة وعلاقتها بالثقة فى العلامة التجارية

The role of ethical marketing practices in improving intellectual image of football clubs' brands

The Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love

التسويق الحسي وعلاقته بإدارة السمعه الالكترونيه للعلامه التجاريه:

Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.

Investigating the Impact of Customers' Big Five Personality Traits as a Moderator on the Relationship between Influencer Credibility and Customer Attitude