ArticleEthical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis
ArticleEthical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis
ArticleIn support of marketing competitiveness in the design of advertising campaigns for achieving sustainable development.
ArticleIn support of marketing competitiveness in the design of advertising campaigns for achieving sustainable development.
ArticleBrand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment
ArticleBrand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment
ArticleThe Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love
ArticleThe Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love
ArticleInternal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values
ArticleInternal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values
ArticleMarketing strategies for content analysis of luxury brands on the social media platform (Instagram).
ArticleMarketing strategies for content analysis of luxury brands on the social media platform (Instagram).
ArticleCreative Patterns and Their Relationships with the Functional Performance of Brand Design In Light Of the Vocabulary of Sustainable Development
ArticleCreative Patterns and Their Relationships with the Functional Performance of Brand Design In Light Of the Vocabulary of Sustainable Development