The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

The relationship between brand trust and brand attachment : An applied study

Mediating brand evangelism in the relationship between brand relations and service quality and customer loyalty, satisfaction, value case study in the telecommunications sector i

Brand Loyalty of Sporting Audiences

هوية العلامة التجارية كمتغير وسيط في العلاقة بين التسويق الحسي وسلوك الشراء الاندفاعي " دراسة تطبيقية على شركة اديداس للمنتجات الرياضية "

The relationship between Brand Innovativeness and Electronic Word of Mouth "An applied study on Smart Watches Customers in Dakahliya"

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis

Enhancing the Customer Brand Engagement through Brand Authenticity and Marketing Agility Theoretical Analysis, Conceptual Framework and Research Agenda

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing