ArticleThe Mediating Role of Marketing Effectiveness in the Relationship between Artificial Intelligence and Destination Competitiveness
ArticleThe Mediating Role of Marketing Effectiveness in the Relationship between Artificial Intelligence and Destination Competitiveness
ArticleEthical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis
ArticleEthical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis
ArticleThe Mediation Role of Customer Relationship and Customer Satisfaction between Marketing Intelligence and Competitive Advantage: Applied Research in the Egyptian Private Education
ArticleThe Mediation Role of Customer Relationship and Customer Satisfaction between Marketing Intelligence and Competitive Advantage: Applied Research in the Egyptian Private Education
ArticleExperiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship
ArticleExperiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship
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Articleالدور المعدل لليقظة الذهنية في العلاقة بين تفضيل ثقافات الاستهلاك الأجنبية وقرار الشراء الفعلي لمنتجات تلك الثقافات
ArticleExamining the Mediating Role of Product Innovation in the Association between Marketing Intelligence and Competitive Advantage: An Applied Study on Telecommunications Companies i
ArticleExamining the Mediating Role of Product Innovation in the Association between Marketing Intelligence and Competitive Advantage: An Applied Study on Telecommunications Companies i
ArticleThe mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro
ArticleThe mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro
ArticleInvestigating the Impact of Customers' Big Five Personality Traits as a Moderator on the Relationship between Influencer Credibility and Customer Attitude
ArticleInvestigating the Impact of Customers' Big Five Personality Traits as a Moderator on the Relationship between Influencer Credibility and Customer Attitude