The role of auditory marketing in enhancing the perceived quality of an airline brand

The rhetoric of the brand advertising message and its role in community awareness

Logo Incorporation as a Creative Strategy in Advertising Ideation

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

The Psychology of Color and Its Effect on Branding

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

The Creative Concept and its role in Advertising Design

Localization of the Brands Mental Image in Advertising Campaigns

Interactivity and its role in supporting human relationship between Brand recipient in advertising design

Kinetic Performance as a Creative Stimulus in Advertising and its Role in Achieving the Visual Perception of the Recipient