The Persuasive effect of using Visual Metaphors in Advertising Design

The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor

Effect of Visual Rhetoric And visual thinking on the perception of Outdoor advertising

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

A Multimodal Semiotic Analysis of Digital Advertisements

Visual image as a medium for advertising and graphic communication

Visual Persuasion Techniques in Ambigram Art and Application in Contemporary Advertising Design

Emojis as a new Visual Language in Advertising Creativity

The effect of relations holding between verbal and visual components in advertising language

The Emotional Communication Effectiveness of Advertising on Consumer Behavior