The rhetoric of the brand advertising message and its role in community awareness

Logo Incorporation as a Creative Strategy in Advertising Ideation

The Creative Concept and its role in Advertising Design

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

In support of marketing competitiveness in the design of advertising campaigns for achieving sustainable development.

The Role of Advertising Campaigns in Preserving The Visual Identity for Egyptian Campaigns Products

Integrated Conceptual Framework for Brand Interpretations

MAGICAL REALISM IN ADVERTISING

Benefiting from Influencers with Personal Brands in Advertising Campaigns for Commercial Brands

Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development