Behavioral Intentions and Cognitive-Affective Effects of Exposure to YouTube Advertisements among College Students

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

اتجاهات المستهلكين السعوديين نحو الإعلانات الرقمية في اليوتيوب وعلاقتها باستراتيجية التحدي في ظل المعرفة الإقناعية (PKM)- دراسة وصفية

Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online

Measuring the Impact of Video Advertising on Investment Intention in the Egyptian Exchange

Advertising empathy strategies and their role in influencing the recipient

The Effect of Corporate Social Responsibility on Brand Relationship

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis

ثقة الجمهور في صناع المحتوى وعلاقتها بتسويق العلامات التجارية

The Design of a Strategy for Applying Content Marketing In Fashion Brands