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313632

Eureka of Bisociation: A Cognitive Linguistic Approach to Satirical Caricatures on the Egyptian Pound Floatation

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Last updated: 25 Dec 2024

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Abstract

The present paper investigates, from a cognitive perspective, the production of humour in terms of creativity through the analysis of some selected caricatures about the Egyptian Pound Floatation (EPF). The analysis is tackled from a cognitive linguistic point of view using Berthold's (2012) Bisociative Knowledge Discovery (BKD), which is based on Koestler's (1964) Theory of Bisociation as presented in his book The Act of Creation. Koestler's theory states that humor is created via linking (or bisociating in Koestler's term) two incompatible trains of thought in order to come up with a novel meaning that is both logical and unexpected. The study is cognitive as it confirms the cognitive linguistic principle which illustrates that language is thought; Cognitive Linguistics studies describe the manner by which language shapes thoughts. In this paper ten caricatures portraying the Egyptian financial crisis the EPF are analyzed to show that visual and verbal means of expressions, conceptually and satirically reveal the situation in the Egyptian society. To be more specific, it illustrates that visual and verbal conceptual techniques are tools of satire to perceive the economic and social drawbacks of this crisis. The analysis concludes that the integration (Bisociation as used by Koester) of the two trains of thought brings about the concepts of fear, suffering, threat, death, suicide, and poverty as the outcomes of the EPF (Eureka of Bisociation in the caricatures

DOI

10.21608/opde.2023.313632

Keywords

cognitive linguistics, Satirical caricatures, Bisociation, Eureka point, Egyptian Pound Floatation

Authors

First Name

Amel Omar Abd El-Hameed

Last Name

Youssef

MiddleName

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Affiliation

Associate professor in Linguistics, Faculty of Arts, Benha University

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Volume

82

Article Issue

1

Related Issue

43002

Issue Date

2023-04-01

Receive Date

2023-08-19

Publish Date

2023-04-01

Page Start

339

Page End

369

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_313632.html

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https://opde.journals.ekb.eg/service?article_code=313632

Order

11

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

Eureka of Bisociation: A Cognitive Linguistic Approach to Satirical Caricatures on the Egyptian Pound Floatation

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Article

Created At

25 Dec 2024