Abstract:
This study aims to identify the reasons behind the failure of local Kuwaiti products in the local market. And why the majority of the population in Kuwait prefers foreign products over Kuwaiti products. A survey was distributed to a large group of citizens and residents in the State of Kuwait from different provinces and different ages. We found several reasons for the failure of the Kuwaiti product and its failure to obtain the best market share. The study also proposed some solutions that can help solve the problem of marketing the local product. In addition, the study reached a set of recommendations that, if implemented, will enable the local product to compete strongly with the foreign product, and it is necessary for the local producers to conduct the necessary studies to examine the purchasing trends of consumers from other nationalities, determine their priorities and needs within the income level of those categories, and introduce products that align with those characteristics through effective advertising. It is essential to focus on printed advertisements that are at the forefront of the most accessible advertising media to consumers in promoting national products from the perspective of the study sample of consumers. Therefore, it is seen as necessary for all local producers to concentrate on this advertising medium. Local producers must also intensify and repeat the display of their products in advertising media in different ways, emphasizing the maximization of the advantages of the local product such as quality f