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381255

The impact of Chameleon Leadership on Marketing Ambidexterity among Fast-Food Restaurant Employees: The Mediating Role of Career Maturity

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Business economics

Abstract

The research aims to explore the potential relationship between chameleon leadership and marketing ambidexterity in the context of fast-food restaurants. The study also tests the mediating role of job maturity. Using an electronic questionnaire, data was collected from 349 employees at fast food restaurants in Port Said and Ismailia. The data were analyzed using ADANCO v.2.4 software after conducting exploratory factor analysis for each variable. Results showed that there is a significant effect of external locus of control on career maturity. Results also confirmed that there is a significant effect of relative change on job maturity. Moreover, results indicated that there is a significant effect of career maturity on marketing ambidexterity among fast food restaurant employees. The extracted results provide valuable insights for restaurant industry practitioners and academics.

DOI

10.21608/jaauth.2024.311273.1599

Keywords

Chameleon leadership, Career maturity, marketing ingenuity, Fast-food restaurant

Authors

First Name

Ahmed Mohamed

Last Name

Abbas

MiddleName

Gharieb

Affiliation

Hospitality Management Department - Higher Institute of Tourism and Hotels IGOTH - Ismailia

Email

agharib30agharib@gmail.com

City

-

Orcid

-

Volume

28

Article Issue

1

Related Issue

50467

Issue Date

2025-06-01

Receive Date

2024-08-10

Publish Date

2025-06-01

Page Start

21

Page End

44

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_381255.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=381255

Order

381,255

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The impact of Chameleon Leadership on Marketing Ambidexterity among Fast-Food Restaurant Employees: The Mediating Role of Career Maturity

Details

Type

Article

Created At

24 Dec 2024