Beta
354623

The role of digital transformation in developing administrative performance in the tourism sector: «An applied study on Port Said Governorate»

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Digital transformation

Abstract

The research aims to identify the role of digital transformation , whose dimensions (electronic management, digital culture, and technological environment) in developing administrative performance, whose dimensions (performance level, effectiveness of administrative communication, and the organizational climate) for employees in the government tourism sector in Port Said. The research problem lies in the deficiency in using digital technologies and dealing with them in the offices of the Ministry of Tourism and the Regional Tourism Development Authority, especially in Port Said.where their processes are based on paper commonly, leading to Job stagnation and lack of excellence, affecting the administrative performance of the tourism sector employees. The study used the descriptive - analytical approach to determine the relationship between study variables . The Field study depended on distributing questionnaires, with a study sample of 76 individuals from employees in the Tourism Development Authority, the Ministry of Tourism office, and the Tourism Department in the General Diwan of Port Said Governorate to identify their opinions on study variables. The statistical program (SPSS, Ver.26) was used to analyze the field study data. The study results indicated a low level of digital culture and electronic awareness among employees in Port Said government tourism entities , leading to difficulty in digital thinking penetration and consequently in applying and using digital technologies. The study recommended the necessity of providing all requirements for digital transformation such as computers, comprehensive data systems, electronic kiosks in public places, and a secure digital infrastructure to improve government tourism services in the governorate.

DOI

10.21608/jaauth.2024.275728.1559

Keywords

Administrative Performance, digital transformation, employees, Port Said Governorate, Tourism Sector

Authors

First Name

George

Last Name

Zekry

MiddleName

Samy

Affiliation

Department of Tourism Studies-Faculty of Tourism and Hotels- Suez Canal University

Email

george_samy@tourism.suez.edu.eg

City

-

Orcid

-

First Name

Nevien

Last Name

Eid

MiddleName

Galal

Affiliation

Dean of the Faculty of Tourism and Hotels,Suez Canal University.

Email

nevien_eid@tourism.suez.edu.eg

City

-

Orcid

-

First Name

Mohamed

Last Name

Higazy

MiddleName

-

Affiliation

Former Dean of the Faculty of Tourism and Hotels, Suez Canal University

Email

higazy1960@hotmail.com

City

Cairo

Orcid

-

First Name

Heba Allah

Last Name

alakhras

MiddleName

Atef

Affiliation

Department of Tourism Studies, Faculty of Tourism and Hotels, Suez Canal University

Email

heba_alakhras@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

26

Article Issue

2

Related Issue

46748

Issue Date

2024-06-01

Receive Date

2024-03-09

Publish Date

2024-06-01

Page Start

115

Page End

121

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_354623.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=354623

Order

354,623

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The role of digital transformation in developing administrative performance in the tourism sector: «An applied study on Port Said Governorate»

Details

Type

Article

Created At

24 Dec 2024