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346547

The Impact of Organizational Culture in Stimulating Creative Orientation Among Employees of Egyptian Tourism Companies

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Customer relationship management

Abstract

The study aims to identify the impact of organizational culture in stimulating creative orientation in Egyptian tourism companies. The study sample consisted of (306) managers working in tourism companies in Cairo Governorate. The research  used the descriptive analytical approach, and also used a questionnaire to identify the opinions of the study sample. The study, also used the Pearson correlation coefficient and multiple regression analysis, and the results of the study were that there is a statistically significant positive relationship at the level (0.01) between the dimensions of organizational culture (beliefs, communications, rituals and celebrations) and the dimensions of creative orientation (delegation of authority, empowerment, creative culture) among Employees of Egyptian tourism companies in Cairo Governorate, There was a statistically significant positive effect at the level of (0.01) for the dimensions of organizational culture (beliefs, communications, rituals and celebrations) on the dimensions of creative orientation (delegation of authority, empowerment, creative culture) in Egyptian tourism companies. The study recommended the necessity of  Top management encouraging and supporting for any new creative ideas. Provided by employees of all job level. 

DOI

10.21608/jaauth.2024.269896.1552

Keywords

Organizational culture, Creative Orientation, tourism companies, Tourism Companies Employees

Authors

First Name

Samar

Last Name

Mohamed

MiddleName

Soliman

Affiliation

Suez Canal University, Faculty of Tourism and Hotels

Email

samarsoliman18101994@gmail.com

City

-

Orcid

-

First Name

Nermin

Last Name

Nasr

MiddleName

EL Shahat

Affiliation

Tourist Studies Department-Faculty of Tourism and Hotels-Suez Canal University

Email

nerminnasr@gmail.com

City

-

Orcid

-

First Name

Mariam

Last Name

Zekry

MiddleName

Samy

Affiliation

Tourism Studies Department- Faculty of Tourism and Hotels- Suez Canal University.

Email

mariam_zekry@tourism.suez.edu.eg

City

-

Orcid

-

Volume

26

Article Issue

2

Related Issue

46748

Issue Date

2024-06-01

Receive Date

2024-02-18

Publish Date

2024-06-01

Page Start

1

Page End

22

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_346547.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=346547

Order

346,547

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Organizational Culture in Stimulating Creative Orientation Among Employees of Egyptian Tourism Companies

Details

Type

Article

Created At

24 Dec 2024