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300655

أثر استخدام منصة البيانات الإلكترونية في تعظيم إيرادات الشركات السياحية في مصر

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

This study aimed to identify the impact of using the electronic data platform (information and communication technology, digital transformation, big data, virtual reality applications, smart phone applications) in maximizing tourism revenues (improving employee performance, customer satisfaction, increasing the quality of profits) by applying it to tourism companies. In Egypt, the study sample consisted of (384) women working in tourism companies in Cairo Governorate, and it also consisted of (362) women customers the results of the study concluded that there is a statistically significant positive effect at the level of (0.01) for the dimensions of using the electronic data platform in maximizing tourism revenues, as there is a statistically significant positive effect at the level of (0.01) for the dimensions of using the electronic data platform in the dimension of employee performance improvement, and the customer satisfaction dimension. And after increasing the quality of profits, the study recommended the need to support senior management in tourism companies to use the electronic data platform, design programs to produce creative ideas in a way that contributes to maximizing the revenues of tourism companies, develop websites for tourism companies through the transition to digitization, and support senior management for research and development in companies tourist.

DOI

10.21608/jaauth.2023.196732.1427

Keywords

electronic data platform, maximizing the revenues, tourism companies in Egypt

Authors

First Name

Radwa Mohamed Zarzor

Last Name

Zarzor

MiddleName

-

Affiliation

Faculty of TOURISM

Email

zarzorradwa@gmail.com

City

الاسماعيلية

Orcid

-

First Name

nadia

Last Name

maher

MiddleName

-

Affiliation

Faculty of TOURISM

Email

nadiamaher@gmail.com

City

الاسماعيلية

Orcid

-

First Name

nevien

Last Name

glal

MiddleName

-

Affiliation

ismailia

Email

nevienglal@gmail.com

City

ismailia

Orcid

-

Volume

24

Article Issue

2

Related Issue

40929

Issue Date

2023-06-01

Receive Date

2023-02-28

Publish Date

2023-06-01

Page Start

162

Page End

178

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_300655.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=300655

Order

300,655

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

أثر استخدام منصة البيانات الإلكترونية في تعظيم إيرادات الشركات السياحية في مصر

Details

Type

Article

Created At

24 Dec 2024