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296136

The Mediating Role of Green Reputation in the Relationship between Green Human Resource Management and the Sustainability of Competitive Advantage in Egyptian Tourism Companies

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

The study aimed to evaluate the impact of green human resources management on each of the green organizational reputation and the sustainability of the competitive advantage in the Egyptian tourism companies category (A), as well as measuring the impact of the green organizational reputation on the sustainability of the competitive advantage in the Egyptian tourism companies category (A). The study also aimed to explore the mediating role of the green organizational reputation in the relationship between green human resource management and the sustainability of the competitive advantage in the Egyptian tourism companies category (A). To achieve the objectives of the study; The researchers designed a questionnaire, which was distributed electronically and on paper to a random sample of managers and heads of departments in tourism companies category (A) in the governorates of Cairo and Giza. 482 questionnaires were distributed, while only 428 valid questionnaires were analyzed. The results of the study showed that there is a significant and positive effect of green human resource management on enhancing the green organizational reputation and the sustainability of the competitive advantage of category (A) tourism companies. The results also depicted that the green organizational reputation plays a full mediating role in enhancing the impact of green human resources management on the sustainability of the competitive advantage in the category (A) tourism companies

DOI

10.21608/jaauth.2023.193302.1421

Keywords

Green Human Resource Management, green organizational reputation, Sustainability, Competitive advantage, tourism companies

Authors

First Name

Bassam

Last Name

Al-Romeedy

MiddleName

Samir

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City

Email

bassam.samir@fth.usc.edu.eg

City

-

Orcid

0000-0002-7900-5052

First Name

Asmaa

Last Name

Abdelfattah

MiddleName

Abdelfattah

Affiliation

Department of Tourism Studies, Higher Institute of Tourism and Hotels, King Mariout, Alexandria

Email

asmaa_abdelfatah@tourism.suez.edu.eg

City

PortSaid

Orcid

28710140300163

Volume

24

Article Issue

2

Related Issue

40929

Issue Date

2023-06-01

Receive Date

2023-02-11

Publish Date

2023-06-01

Page Start

40

Page End

63

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_296136.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=296136

Order

296,136

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Mediating Role of Green Reputation in the Relationship between Green Human Resource Management and the Sustainability of Competitive Advantage in Egyptian Tourism Companies

Details

Type

Article

Created At

24 Dec 2024