The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

: دور محتوي المؤثرين في التأثير علي نية الشراء لدي العملاء " دراسة تطبيقية علي عملاء مطاعم الوجبات السريعة بالقاهرة الكبري"

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt

The Impact of the Corporate Social Responsibility (CSR) On the Brand Image in Egypt: An Empirical Study

The Impact of Social Media Advertising on Consumer Buying Behavior

أثر إشراك العملاء في تحقيق الولاء السلوكي للعلامات التجارية المجسمة على مواقع التواصل الاجتماعي في مصر