Understanding user behaviour to use Virtual Reality in Shopping

Rise of Augmented Reality and the impact of Virtual commerce on Consumer behavior and decision making

“The Impact of interactivity and Telepresence on Purchasing Intentions in the Egyptian furniture industry”

العوامل المؤثرة على استخدام المستهلك المصري للواقع المعزز في التسوق الإلكتروني وعلاقته بالنية الشرائية.

The impact of Augmented reality technology on consumers’ purchase intention of furniture through online stores: Applied on Chic Homz Store

The Impact of visual marketing via the Internet on the relative weight of the brand by applying on customers of electronic stores in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

تأثير الاستفادة من التقنيات الحديثة للتسويق الالکترونى باستخدام تقنيات الواقع المدمج فى تطوير منظومة أداء منافذ بيع المنتجات الملبسية

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

Impact of Augmented Reality Technology on Customer Engagement in Egypt