The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

أثر التسويق عبر وسائل التواصل الإجتماعى على السلوك الشرائى للمستهلكين بالتطبيق على السوق العقارى المصرى

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Impact of visual marketing via the Internet on the relative weight of the brand by applying on customers of electronic stores in Egypt

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

Examining the Impact of Social Media Advertising on Online Shopping Behavior: An Empirical Study on Egyptian Millennials

Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

THE EFFECT OF MARKETING CONTENT FOCUS AND APPEAL ON CONSUMER ENGAGMENT BEHAVIOUR, BRAND ADVOCACY & PURCHASE INTENSION The case of the SME Egyptian Healthcare industry

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR

أثر الابتکار التسويقي على زيادة الفاعلية التسويقية (دراسة ميدانية على شرکات المحمول في مصر)