Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt

The Impact of Social Media Advertising on Consumer Buying Behavior

The Nexus Between Digital Content Marketing Consumption and Customer Purchase Decision: An Empirical Study on FMCG Industry Consumers in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

أثر التسويق عبر وسائل التواصل الإجتماعى على السلوك الشرائى للمستهلكين بالتطبيق على السوق العقارى المصرى

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Impact of visual marketing via the Internet on the relative weight of the brand by applying on customers of electronic stores in Egypt

Examining the Impact of Social Media Advertising on Online Shopping Behavior: An Empirical Study on Egyptian Millennials

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt