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327209

The Effect of Social Responsibility Practices on the Egyptian Hotels’ Reputation

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Last updated: 24 Dec 2024

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Abstract

Corporate reputation is based on a set of attributes assigned to a firm and is inferred from its past actions and ability to deliver improved business results over time. It also relates to a stakeholder's faith in the firm's performance. A firm can enhance its corporate reputation through social responsibility, financial soundness, high-quality products and services and superior management. Therefore, this research aims to explore the Effect of Social Responsibility Practices on the Egyptian hotels' reputation. Participators shared in this survey are tourists in the governorates of Luxor and Aswan, (397 tourists). Data collected were analyzed using SPSS v.23. The research found that, hotels in Luxor and Aswan provide training and promotion opportunities for employees, Hotels in Luxor and Aswan provide employment to locals, Hotel introduced improvements relative to Customer loyalty, Hotel introduced improvements relative to Relations with customers, Hotel introduced improvements relative to Customer service. The research also recommended to, The necessity for hotels to take care in cooperation with non-governmental institutions to support social responsibility, The necessity for hotels to contribute to the protection of local culture, The necessity for hotels to take an interest in participating in cultural and social events and The necessity for hotels to provide job opportunities for local residents.

DOI

10.21608/ijthm.2023.327209

Keywords

social responsibility, Egyptian Hotels‟ reputation, Luxor, Aswan

Authors

First Name

Mustafa

Last Name

Mohamed

MiddleName

Mahmoud

Affiliation

Researcher, Faculty of Tourism and Hotels, Luxor University, Egypt

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City

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Orcid

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First Name

Sabreen

Last Name

Abd El-Jalil

MiddleName

Gaber

Affiliation

Faculty of Tourism and Hotels, Luxor University, Egypt

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City

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Orcid

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First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

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City

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Orcid

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Volume

6

Article Issue

2

Related Issue

44508

Issue Date

2023-11-01

Receive Date

2023-11-24

Publish Date

2023-11-01

Page Start

101

Page End

134

Print ISSN

2535-2318

Online ISSN

2682-3632

Link

https://ijthm.journals.ekb.eg/article_327209.html

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https://ijthm.journals.ekb.eg/service?article_code=327209

Order

327,209

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

The Effect of Social Responsibility Practices on the Egyptian Hotels’ Reputation

Details

Type

Article

Created At

24 Dec 2024