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327204

The Effect of Agritourism on Developing Rural Communities: Evidences from Saudi Arabia and Egypt

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Last updated: 04 Jan 2025

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Abstract

This study aims to assess the link between agritourism and job creation, handicraft sales, living standard, and governmental support. The study also aims to explore the mediating role of governmental support in the link between agritourism and job creation, handicraft sales, and living standards. To meet the aim of the study, a survey was constructed to collect data from agritourism workers in Saudi Arabia and Egypt. Four hundred eighty-three questionnaires were issued, but only 313 were analyzed. The results indicated that agritourism was significantly and positively linked with job creation, handicraft sales, living standards, and governmental support. The results also revealed that governmental support significantly and positively correlates with job creation, handicraft sales, and living standards. Moreover, the results concluded that governmental support plays a partial mediating role in the link between agritourism and job creation, handicraft sales, and living standard. Theoretical implications for developing agritourism studies, as well as practical implications, are provided for owners, consultants, and policymakers of small-scale tourism businesses in rural areas.

DOI

10.21608/ijthm.2023.327204

Keywords

Agritourism, job creation, handicraft sales, Living standards, Governmental support, Local communities, Saudi Arabia, Egypt

Authors

First Name

Huthayfah

Last Name

Madkhali

MiddleName

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Affiliation

College Of Business Administration, Jazan University, Saudi Arabia

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Volume

6

Article Issue

2

Related Issue

44508

Issue Date

2023-11-01

Receive Date

2023-11-24

Publish Date

2023-11-01

Page Start

19

Page End

44

Print ISSN

2535-2318

Online ISSN

2682-3632

Link

https://ijthm.journals.ekb.eg/article_327204.html

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https://ijthm.journals.ekb.eg/service?article_code=327204

Order

327,204

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

The Effect of Agritourism on Developing Rural Communities: Evidences from Saudi Arabia and Egypt

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Article

Created At

24 Dec 2024