Beta
ManageSearchChatDiscover
300838

The Impact of Low-Cost Carriers (LCCS) On Arab Tourists’ Purchasing Decision to Travel to Egypt

Article

Last updated: 24 Dec 2024

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

This paper aims to investigate the marketing strategy of low-cost airlines (LCAs) and evaluate their influence on the purchasing decisions of the Arab tourism market to Egypt. It highlights several aspects related to the low-cost business model that are all interpreted according to their relationship to the purchasing decisions of Arab Tourism to Egypt. The mixed approach methodology was employed to conduct the study with mixed techniques. The quantitative method was represented in the questionnaire that targeted Arab travelers on LCCs, while the qualitative approach was represented in face-to-face and over-the-phone interviews conducted with the managers and employees of LCCs. The results showed and confirmed the impact of loyalty programs, promotions, and low-priced services of LCCs on the purchasing decision of Arab tourists to visit Egypt. They also demonstrated some challenges facing LCCs in Egypt, including high fuel prices and airport services, such as take-off and landing fees, aircraft waiting fees, and providing ground services for LCAs in some airports by national companies only.

DOI

10.21608/ijthm.2023.300838

Keywords

Low-cost carriers (LCCs), purchasing decision, Loyalty programs, Egypt, Arab tourists

Authors

First Name

Mansour

Last Name

Hussein

MiddleName

Said

Affiliation

Researcher, Faculty of Tourism and Hotels, Luxor University, Egypt

Email

-

City

-

Orcid

-

First Name

Hossam

Last Name

Arafa

MiddleName

Fouad

Affiliation

Higher Institute Of Tourism and Hotels (EGOTH), Luxor, Egypt

Email

-

City

-

Orcid

-

First Name

Fatma

Last Name

Abouzeid

MiddleName

Youssef

Affiliation

Faculty of Tourism and Hotels, Beni Suef University, Egypt

Email

-

City

-

Orcid

-

Volume

6

Article Issue

1

Related Issue

41507

Issue Date

2023-06-01

Receive Date

2023-05-28

Publish Date

2023-06-01

Page Start

49

Page End

78

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 6_Issue 1_Pages 49-78.pdf

PDF . 1.1MB

Link

https://ijthm.journals.ekb.eg/article_300838.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=300838

Order

300,838

Type

Original Article

Type Code

824

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

The Impact of Low-Cost Carriers (LCCS) On Arab Tourists’ Purchasing Decision to Travel to Egypt

Details

Type

Article

Created At

24 Dec 2024