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283502

The Role of Hybrid Events in Reviving the Hotel Industry in Egypt after the COVID-19 Pandemic: An Exploratory Study

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

Hospitality
Hotel management

Abstract

After the COVID-19 pandemic, governments obligated travel restrictions that negatively affected the international hotel industry. The events industry is also destructively influenced by the epidemic. However, the hybrid method has become popular. However, in Egypt, there is a significant gap in studying hybrid events during the epidemic. The researchers found that there are no previous studies that investigated hybrid events in Egypt during and after the COVID-19 pandemic. The aim of the current study is to investigate the role of hybrid events in reviving the Egyptian hotel industry after the COVID-19 pandemic. The data was collected using in-depth interviews through phone calls, with 18 managers responsible for organizing events in five-star hotels in Egypt. The researchers analysed data depending on qualitative analysis. The results identified the facilities, practices, opportunities, and challenges of hybrid events, and distinguished the future trends. The study revealed that the COVID-19 pandemic negatively affected the events industry in Egypt. The most crucial practices are committing precautionary measures, allowing only 50% of the hall's capacity, and decreasing the number of participants. The hybrid way prevents the hotel from incurring losses regarding the cancellation of the events. The major challenges are the deficiency of face-to-face interactions and the need of providing well-equipped halls. The study recommended that hybrid events will be more dominant in the events industry based on political and health changes. Several implications, limitations, and future research suggestions are providedAfter the COVID-19 pandemic, governments obligated travel restrictions that negatively affected the international hotel industry. The events industry is also destructively influenced by the epidemic. However, the hybrid method has become popular. However, in Egypt, there is a significant gap in studying hybrid events during the epidemic. The researchers found that there are no previous studies that investigated hybrid events in Egypt during and after the COVID-19 pandemic. The aim of the current study is to investigate the role of hybrid events in reviving the Egyptian hotel industry after the COVID-19 pandemic. The data was collected using in-depth interviews through phone calls, with 18 managers responsible for organizing events in five-star hotels in Egypt. The researchers analysed data depending on qualitative analysis. The results identified the facilities, practices, opportunities, and challenges of hybrid events, and distinguished the future trends. The study revealed that the COVID-19 pandemic negatively affected the events industry in Egypt. The most crucial practices are committing precautionary measures, allowing only 50% of the hall's capacity, and decreasing the number of participants. The hybrid way prevents the hotel from incurring losses regarding the cancellation of the events. The major challenges are the deficiency of face-to-face interactions and the need of providing well-equipped halls. The study recommended that hybrid events will be more dominant in the events industry based on political and health changes. Several implications, limitations, and future research suggestions are provided.

DOI

10.21608/ijhth.2023.283502

Keywords

Hybrid events COVID, 19 Hotel Egypt

Authors

First Name

Hussien

Last Name

Hussien

MiddleName

Mohamed

Affiliation

-

Email

-

City

-

Orcid

-

First Name

Reham

Last Name

Touni

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

16

Article Issue

1

Related Issue

38353

Issue Date

2022-06-01

Receive Date

2023-01-31

Publish Date

2022-06-01

Page Start

38

Page End

50

Print ISSN

2636-4131

Online ISSN

2636-414X

Link

https://ijhth.journals.ekb.eg/article_283502.html

Detail API

https://ijhth.journals.ekb.eg/service?article_code=283502

Order

4

Type

Original Research Articles

Type Code

806

Publication Type

Journal

Publication Title

International Journal of Heritage, Tourism and Hospitality

Publication Link

https://ijhth.journals.ekb.eg/

MainTitle

The Role of Hybrid Events in Reviving the Hotel Industry in Egypt after the COVID-19 Pandemic: An Exploratory Study

Details

Type

Article

Created At

24 Dec 2024